Public Relations Directorate

The Public Relations Directorate is responsible for the conceptualisation of a consistent and professional NUS Medical Society brand personality. The Directorate strives to uphold skills upgrading, active outreach and interactive engagement, going beyond that of the school population to include the general public. This involves areas of merchandise innovation, photography, social media coverage and the design of publicity material.

Through initiatives such as the “PR Skills upgrade” and Humans of Medicine, the Public Relations Directorate contributes to the Medical Society’s objective of student advocacy and student engagement.

The Public Relations Directorate offers coverage and publicity of school projects through social media, design of publicity material and if needed, the provision of photographers. The NUS Medical Society Facebook Page (NUS Medical Society) and Instagram page [@nusmedsoc] are managed by the Public Relations Directorate. Working through social media, the Directorate creates relevant and interesting content to better engage our students. Our Youtube channel can be found here.

In addition, the Directorate spearheads the procurement and sales of MedSoc related merchandise to raise funds and to foster a sense of identity.

The Public Relations Directorate is pivotal in maintaining the image of the Society, fostering a strong Medicine identity, whilst also serving as an approachable point of contact for our students and external parties. The Public Relations Director is also a point of liaison for enquiries, answering queries and referring them to the appropriate parties if necessary. The email of the Public Relations Director, pr@medsoc.org.sg is also linked to the NUS Medical Society Facebook page and can be used to contact the director for the above reasons or inquiries.

Initiatives

Communications & Engagement

Facilitating and encouraging open communication within our Medicine Community, as well as externally! Our team runs all of NUS MedSoc’s social media platforms to keep our community up-to-date on any updates or events happening around school. Platforms include Flickr, LinkedIn, Facebook, Youtube, Instagram, and Tiktok. This also includes updating the student life calendar every month and the student life repository of LCIP’s, OCIP’s and CSIG’s (Local / Overseas Community Involvement Projects; Clinical Specialty Interest Groups).

Humans of Medicine

Humans of Medicine is an archive of alumni and current medical students in NUS Medicine sharing their experience throughout medical school. It aims to showcase the achievements of our community, but also bring light to the struggles we face daily as medical students. Our stories can be found at our Instagram page: @humansofmedyll. We have recently started a series of “73 questions” on our Youtube page (NUS Medical Society), to help our community and members of the public learn more about unique individuals in Medicine.

MedSoc Merchandise

Designing of MedSoc Merchandise is a core aspect of the Public Relations directorate, in which the creation of merchandise for the school population serves to increase engagement and involvement of the student body. The directorate works closely with the school’s Dean’s Office to create creative merchandise, and to raise funds for MedSoc initiatives.

Video Engagement & Outreach

The Public Relations directorate has spearheaded a line-up of videos to boost engagement and outreach. These videos offer content that is relevant to the day-to-day lives of medical students, and at the same time, offer opportunities for students to showcase their talents. The video series also serves as an outreach platform to the general public with the hope of providing them an insight into Medicine, from our curriculum in medical school to the healthcare industry as a whole. It aims to spark an interest in medicine and the healthcare industry among members of the general public. This year, we are focusing on putting out short videos on Tiktok @nusmedsoc.